For several years, Americans have enjoyed tele shopping --- watching TV and buying things by phone. Now tele-shopping is starting in Europe (歐洲). In a number of European countries, people can turn on their TVs and shop for clothes, food, toys and many other things.

　　Tele shopping is becoming popular in Sweden, for example. The biggest Swedish company sells different kind of things on TV in 15 European countries, and in one year it made $100 million. In France there are two about $20 million a year to buy things through those channels.

　　In Germany, until last year tele-shopping was only possible on one channel for 1 hour every day. Then the government (政府) allowed more tele-shopping. Other channels can open for tele-business, including (包括) the largest American tele-shopping company and a 24hour tele- shopping company. German businesses are hoping this new tele shopping will help them sell more things.

　　Some people like tele-shopping because it allows them to do their shopping without leaving their homes. With all the problems of traffic in the cities, this is an important reason. But at the same time, other Europeans do not like this new way of shopping. They call tele-shopping Junk (垃圾) on the air. Many Europeans usually worry about the quality (質量) of the things for sale on TV. Good quality is important to them, and they believe they cannot be sure about the quality of the things on TV.

　　The need for high quality means that European tele-shopping companies will have to be different from the American companies. They will have to be more careful about the quality of the things they sell. They will also have to work harder to sell things that the buyers cannot touch or see in person.

　　1.Teleshopping is ______ in Europe.

　　A. not popular B. growing C. not possible D. cheap

　　2.People like tele-shopping because it is _____.

　　A. very interesting B. cheaper C. easier D. more popular

　　3.Some Europeans dont like tele-shopping because they ______.

　　A. dont like to buy things B. dont watch TV

　　C. believe the things on TV are expensive D. think the things sold on TV are bad quality

　　4.In Germany, tele-shopping may _______.

　　A. help businessmen get more money B. keep the shops open longer

　　C. have fewer buyers D. bring better TV programs

　　5.The best title of this passage is _______.

　　A. American Tele-shopping B. Tele-shopping Companies

　　C. Tele-shopping in Europe D. Tele shoppingJunk on the air

　　【答案與解析】

　　這篇短文主要介紹了在歐美國家新興的一種購物方式----電視購物。由于不出家門就能購買自己所需的東西，還能緩解城市的交通壓力，所以這種購物方式深得一些人的喜愛。不過，一些歐美人士并不喜歡這種購物方式，他們擔心商品的質量是否有保證。為了確保售出商品的質量，歐洲電視購物公司將更加認真、努力地工作。

　　1.B Now tele-shopping is starting in Europe.，由starting一詞顯然可知答案為B。

　　2.C 看了電視，然后打個電話就能購買自己所需要的東西，顯然是容易多了。故答案要選C。

　　3.D 答案的出處是Many Europeans usually worry about the quality (質量) of the things for sale on TV.一句。

　　4.A German businesses are hoping this new tele shopping will help them sell more things.，由此不難看出這些商人通過電子購物可能會發更大的財。

　　5.C 該文從美國的電子購物寫起，詳細介紹了歐洲幾個國家開展電子購物的情況。所以正確答案為C。

　　For several years, Americans have enjoyed tele shopping --- watching TV and buying things by phone. Now tele-shopping is starting in Europe (歐洲). In a number of European countries, people can turn on their TVs and shop for clothes, food, toys and many other things.

　　Tele shopping is becoming popular in Sweden, for example. The biggest Swedish company sells different kind of things on TV in 15 European countries, and in one year it made $100 million. In France there are two about $20 million a year to buy things through those channels.

　　In Germany, until last year tele-shopping was only possible on one channel for 1 hour every day. Then the government (政府) allowed more tele-shopping. Other channels can open for tele-business, including (包括) the largest American tele-shopping company and a 24hour tele- shopping company. German businesses are hoping this new tele shopping will help them sell more things.

　　Some people like tele-shopping because it allows them to do their shopping without leaving their homes. With all the problems of traffic in the cities, this is an important reason. But at the same time, other Europeans do not like this new way of shopping. They call tele-shopping Junk (垃圾) on the air. Many Europeans usually worry about the quality (質量) of the things for sale on TV. Good quality is important to them, and they believe they cannot be sure about the quality of the things on TV.

　　The need for high quality means that European tele-shopping companies will have to be different from the American companies. They will have to be more careful about the quality of the things they sell. They will also have to work harder to sell things that the buyers cannot touch or see in person.

　　1.Teleshopping is ______ in Europe.

　　A. not popular B. growing C. not possible D. cheap

　　2.People like tele-shopping because it is _____.

　　A. very interesting B. cheaper C. easier D. more popular

　　3.Some Europeans dont like tele-shopping because they ______.

　　A. dont like to buy things B. dont watch TV

　　C. believe the things on TV are expensive D. think the things sold on TV are bad quality

　　4.In Germany, tele-shopping may _______.

　　A. help businessmen get more money B. keep the shops open longer

　　C. have fewer buyers D. bring better TV programs

　　5.The best title of this passage is _______.

　　A. American Tele-shopping B. Tele-shopping Companies

　　C. Tele-shopping in Europe D. Tele shoppingJunk on the air

　　【答案與解析】

　　這篇短文主要介紹了在歐美國家新興的一種購物方式----電視購物。由于不出家門就能購買自己所需的東西，還能緩解城市的交通壓力，所以這種購物方式深得一些人的喜愛。不過，一些歐美人士并不喜歡這種購物方式，他們擔心商品的質量是否有保證。為了確保售出商品的質量，歐洲電視購物公司將更加認真、努力地工作。

　　1.B Now tele-shopping is starting in Europe.，由starting一詞顯然可知答案為B。

　　2.C 看了電視，然后打個電話就能購買自己所需要的東西，顯然是容易多了。故答案要選C。

　　3.D 答案的出處是Many Europeans usually worry about the quality (質量) of the things for sale on TV.一句。

　　4.A German businesses are hoping this new tele shopping will help them sell more things.，由此不難看出這些商人通過電子購物可能會發更大的財。

　　5.C 該文從美國的電子購物寫起，詳細介紹了歐洲幾個國家開展電子購物的情況。所以正確答案為C。