麥當勞推出高定版奢華漢堡盒
MCDONALD'S has unveiled its new burger boxes... and they're like nothing we've seen before.
麥當勞推出了新款的漢堡盒……而且它們跟我們以前見到的漢堡盒完全不同。
The fast food chain has teamed up with fashion icon and Britain's Next Top Model judge Julien Macdonald OBE, whose red carpet gowns have been worn by A-list celebs like Jennifer Lopez, Taylor Swift and Kim Kardashian.
這家快餐連鎖店與時尚達人兼英國模特新秀大賽評委朱利安·麥克唐納達成了合作。詹妮弗·洛佩斯、泰勒·斯威夫特以及金·卡戴珊等眾多一線明星都曾穿過麥克唐納設計的紅毯禮服。
He crafted the luxury burger boxes for the McDonald's Signature Collection, which will be available in over 900 McDonald's restaurants across the UK by the end of the year.
麥克唐納為麥當勞簽名珍藏系列漢堡精心設計了這款奢華的漢堡盒。到今年年末，英國900多家麥當勞餐廳就可以提供這種漢堡盒了。
The premium burgers come in three flavours – The Classic, The BBQ and The Spicy - and all of them include fancy ingredients and 20mm thick beef patties.
這款高級漢堡有三種口味：經典漢堡、烤堡和辣堡，所有的漢堡都使用了精選的原料，還搭配了20毫米厚的牛肉餅。
The bling containers are printed with Julien's trademark crystal detailing and embellishment , along with the restaurant's iconic golden arches.
這款奢華的漢堡盒上印著朱利安的水晶裝飾標志以及象征著麥當勞的金色拱門。
Speaking about his design, Julien said: "I drew inspiration from my fashion creations and iconic embellished red carpet dresses.
談及他的設計，朱利安表示：“我從我的時尚設計和標志性的紅毯禮服裝飾上獲得了靈感。”
"This was translated into a gold baroque crystal encrusted box, which is the perfect packaging for the luxury McDonald’s Signature Collection burger."
“而這被轉化成了一個鑲嵌著金色巴洛克水晶的盒子，也是麥當勞奢華版簽名珍藏系列漢堡的最佳包裝。”
He will unveil his "sumptuous " creation at the McDonald’s flagship restaurant in London's Leicester Square today (Wednesday).
今天（星期三）他將在倫敦萊斯特廣場的麥當勞旗艦店里展示他的“奢華”設計。
One special bejewelled box, hand-crafted by Julien himself, will be auctioned to raise money for the Ronald McDonald House Charities (RMHC).
由朱利安親自手工制作的一個裝飾著珠寶的特別的盒子將被拍賣，來為麥當勞之家慈善基金籌集善款。
Emily Somers, vice president of marketing at McDonald’s, commented: “This is our first ever UK packaging collaboration, it’s a brave and exciting move and it’s like nothing we’ve ever done before.”
麥當勞營銷副總裁艾米莉·薩默斯表示，“這是我們有史以來第一次在英國進行包裝設計上的合作，這是令人興奮的一項舉措，也是前所未有的一次行動。”
"To partner with such an iconic designer as Julien Macdonald is fantastic, and his beautifully designed star-studded box complements The Signature Collection perfectly.”
“與朱利安·麥克康納這樣著名的設計師合作真是太棒了。他那裝飾著星星的美妙設計使我們的簽名收藏系列漢堡更加完美。”
MCDONALD'S has unveiled its new burger boxes... and they're like nothing we've seen before.
麥當勞推出了新款的漢堡盒……而且它們跟我們以前見到的漢堡盒完全不同。
The fast food chain has teamed up with fashion icon and Britain's Next Top Model judge Julien Macdonald OBE, whose red carpet gowns have been worn by A-list celebs like Jennifer Lopez, Taylor Swift and Kim Kardashian.
這家快餐連鎖店與時尚達人兼英國模特新秀大賽評委朱利安·麥克唐納達成了合作。詹妮弗·洛佩斯、泰勒·斯威夫特以及金·卡戴珊等眾多一線明星都曾穿過麥克唐納設計的紅毯禮服。
He crafted the luxury burger boxes for the McDonald's Signature Collection, which will be available in over 900 McDonald's restaurants across the UK by the end of the year.
麥克唐納為麥當勞簽名珍藏系列漢堡精心設計了這款奢華的漢堡盒。到今年年末，英國900多家麥當勞餐廳就可以提供這種漢堡盒了。
The premium burgers come in three flavours – The Classic, The BBQ and The Spicy - and all of them include fancy ingredients and 20mm thick beef patties.
這款高級漢堡有三種口味：經典漢堡、烤堡和辣堡，所有的漢堡都使用了精選的原料，還搭配了20毫米厚的牛肉餅。
The bling containers are printed with Julien's trademark crystal detailing and embellishment , along with the restaurant's iconic golden arches.
這款奢華的漢堡盒上印著朱利安的水晶裝飾標志以及象征著麥當勞的金色拱門。
Speaking about his design, Julien said: "I drew inspiration from my fashion creations and iconic embellished red carpet dresses.
談及他的設計，朱利安表示：“我從我的時尚設計和標志性的紅毯禮服裝飾上獲得了靈感。”
"This was translated into a gold baroque crystal encrusted box, which is the perfect packaging for the luxury McDonald’s Signature Collection burger."
“而這被轉化成了一個鑲嵌著金色巴洛克水晶的盒子，也是麥當勞奢華版簽名珍藏系列漢堡的最佳包裝。”
He will unveil his "sumptuous " creation at the McDonald’s flagship restaurant in London's Leicester Square today (Wednesday).
今天（星期三）他將在倫敦萊斯特廣場的麥當勞旗艦店里展示他的“奢華”設計。
One special bejewelled box, hand-crafted by Julien himself, will be auctioned to raise money for the Ronald McDonald House Charities (RMHC).
由朱利安親自手工制作的一個裝飾著珠寶的特別的盒子將被拍賣，來為麥當勞之家慈善基金籌集善款。
Emily Somers, vice president of marketing at McDonald’s, commented: “This is our first ever UK packaging collaboration, it’s a brave and exciting move and it’s like nothing we’ve ever done before.”
麥當勞營銷副總裁艾米莉·薩默斯表示，“這是我們有史以來第一次在英國進行包裝設計上的合作，這是令人興奮的一項舉措，也是前所未有的一次行動。”
"To partner with such an iconic designer as Julien Macdonald is fantastic, and his beautifully designed star-studded box complements The Signature Collection perfectly.”
“與朱利安·麥克康納這樣著名的設計師合作真是太棒了。他那裝飾著星星的美妙設計使我們的簽名收藏系列漢堡更加完美。”
