Amazon’s Anytime messaging app could be the West’s answer to WeChat

亞馬遜試水社交app，意做西方“微信”

Amazon is aiming to move in on the turf of Apple and others with a new all-in-one messaging app called Anytime.

繼蘋果及其他公司相繼推出一體化的聊天工具之后，亞馬遜也緊隨其后，推出了自家聊天應用“Anytime”。

Despite messaging apps being an incredibly tested space for newcomers, Amazon believes it has enough clout to rival even the likes of Apple Messages and WhatsApp.

盡管這款應用尚處于用戶測試階段，亞馬遜公司仍舊相信他們的產品足以匹敵同類型的Apple Messages 及WhatsApp。

In its description, Anytime would do much of what we expect – such as messaging, calls and video calls – along with photo sharing, @ mentions and a few games thrown in as well.

根據官方描述，Anytime在功能上與目前市面上的絕大多數聊天軟件相同，如即時消息，語音及視頻通話，還可以分享照片，@某人以及在線游戲。

It also has a number of other features, including being able to order food, listen to music and split a bill.

Anytime還具有其它功能，比如訂餐，聽音樂以及訂餐。

What seems to be its biggest selling point is that it would remove the major obstacle of needing to get other people to sign up for the app, as all that would be needed is a person’s name.

這款應用最大的賣點在于它只需用戶提供好友姓名就能與之進行連接。

Amazon has not revealed how exactly it plans to do that, but it has stated that all messages would be encrypted to prevent a person’s bank details being accessed by a hacker.

公司并未透露其具體操作，但他們聲稱用戶所有的信息都將被加密以防個人銀行賬戶受到黑客攻擊。

All of these features in a single app appears to suggest that Amazon want to replicate the success of WeChat in China, where more than 850m active monthly users complete most of their online activities through the app.

Anytime的上述功能表明亞馬遜想要通過效仿中國的微信來獲得成功，后者擁有8.5億的活躍用戶，他們的大部分行為都是通過微信實現的。

While a multitude of different apps cater to different needs – with the likes of Uber, WhatsApp and Deliveroo– WeChat has managed to reduce all of these services into a single app that simply doesn’t exist outside of China.

盡管有大量的手機應用可以滿足用戶多種不同的需求，例如Uber, WhatsApp 及Deliveroo等，而微信卻成功地將這些服務收在一款應用中，這在其他國家是絕無僅有的。

The launch of Anytime wouldn’t be Amazon’s first messaging app – it released Chime earlier this year, attempting to rival Slack in the work-messaging stakes.

Anytime并不是亞馬遜公司推出的首款即時消息應用，它在今年的早些時候已經推出了Chime，意在商務消息平臺上叫板Slack。

There has been no indication as to when Anytime will launch, but Amazon said it will work across both Android and iOS mobile platforms, as well as desktop.

目前，Anytime的發布時間還尚未確定，但亞馬遜公司稱，這款應用將可以在安卓，ios，以及臺式電腦上同步使用。

Amazon’s Anytime messaging app could be the West’s answer to WeChat

亞馬遜試水社交app，意做西方“微信”

Amazon is aiming to move in on the turf of Apple and others with a new all-in-one messaging app called Anytime.

繼蘋果及其他公司相繼推出一體化的聊天工具之后，亞馬遜也緊隨其后，推出了自家聊天應用“Anytime”。

Despite messaging apps being an incredibly tested space for newcomers, Amazon believes it has enough clout to rival even the likes of Apple Messages and WhatsApp.

盡管這款應用尚處于用戶測試階段，亞馬遜公司仍舊相信他們的產品足以匹敵同類型的Apple Messages 及WhatsApp。

In its description, Anytime would do much of what we expect – such as messaging, calls and video calls – along with photo sharing, @ mentions and a few games thrown in as well.

根據官方描述，Anytime在功能上與目前市面上的絕大多數聊天軟件相同，如即時消息，語音及視頻通話，還可以分享照片，@某人以及在線游戲。

It also has a number of other features, including being able to order food, listen to music and split a bill.

Anytime還具有其它功能，比如訂餐，聽音樂以及訂餐。

What seems to be its biggest selling point is that it would remove the major obstacle of needing to get other people to sign up for the app, as all that would be needed is a person’s name.

這款應用最大的賣點在于它只需用戶提供好友姓名就能與之進行連接。

Amazon has not revealed how exactly it plans to do that, but it has stated that all messages would be encrypted to prevent a person’s bank details being accessed by a hacker.

公司并未透露其具體操作，但他們聲稱用戶所有的信息都將被加密以防個人銀行賬戶受到黑客攻擊。

All of these features in a single app appears to suggest that Amazon want to replicate the success of WeChat in China, where more than 850m active monthly users complete most of their online activities through the app.

Anytime的上述功能表明亞馬遜想要通過效仿中國的微信來獲得成功，后者擁有8.5億的活躍用戶，他們的大部分行為都是通過微信實現的。

While a multitude of different apps cater to different needs – with the likes of Uber, WhatsApp and Deliveroo– WeChat has managed to reduce all of these services into a single app that simply doesn’t exist outside of China.

盡管有大量的手機應用可以滿足用戶多種不同的需求，例如Uber, WhatsApp 及Deliveroo等，而微信卻成功地將這些服務收在一款應用中，這在其他國家是絕無僅有的。

The launch of Anytime wouldn’t be Amazon’s first messaging app – it released Chime earlier this year, attempting to rival Slack in the work-messaging stakes.

Anytime并不是亞馬遜公司推出的首款即時消息應用，它在今年的早些時候已經推出了Chime，意在商務消息平臺上叫板Slack。

There has been no indication as to when Anytime will launch, but Amazon said it will work across both Android and iOS mobile platforms, as well as desktop.

目前，Anytime的發布時間還尚未確定，但亞馬遜公司稱，這款應用將可以在安卓，ios，以及臺式電腦上同步使用。