把實(shí)體店當(dāng)成展廳，去看看樣子試試大小比比價(jià)格，然后再網(wǎng)購(gòu)，是不是你也經(jīng)常這么做?這就是“展廳現(xiàn)象”。

Bookstore owners everywhere have a lurking suspicion: that the customers who type into their smartphones while browsing in the store, and then leave, are planning to buy the books online later.

各地的書(shū)店店主都在隱隱懷疑：顧客在店里瀏覽時(shí)，還在不停地按手機(jī)，之后就離開(kāi)了。這些顧客計(jì)劃隨后網(wǎng)購(gòu)。

Now a survey has confirmed that the practice, known among booksellers as showrooming, is not a figment of their imaginations.

如今一項(xiàng)調(diào)查確認(rèn)，書(shū)商所說(shuō)的這種“展廳現(xiàn)象”并不是他們臆想出來(lái)的。

Showrooming is something I've done. I go into a shop to browse. I can see, touch and try out products but then go home and buy them online at a knock-down price. I'm not alone in doing this. Research by a company called Foolproof, found 24% of people showroomed while Christmas shopping in 2024.

我也做過(guò)類(lèi)似的事情。我去實(shí)體店瀏覽商品，可以親眼看到，感受到商品，還可以試用，之后回到家中以最低價(jià)格網(wǎng)購(gòu)。很多人都有過(guò)這種購(gòu)物經(jīng)歷。Foolproof公司的調(diào)查顯示，2024年圣誕節(jié)期間，有24%的顧客先逛店后網(wǎng)購(gòu)。