Creating an appealing image has become more important in contemporary society than is the reality or truth behind that image.

　　Has creating an image become more important in our society than the reality or truth behind the image? I agree that image has become a more central concern, at least where short-term business or political success is at stake . Nevertheless, I think that in the longer term mage ultimately yields to substance and fact.

　　個人認為以問句為開頭是一種百用不厭的好方式，一來吸引了閱卷者的注意，二來又容易抓住中心。

　　精華：a central concern

　　be at stake

　　yield to = give up the position to讓位于，被主宰

　　The important role of image is particularly evident in the business world. Consider, for example, todays automobile industry. American cars are becoming essentially identical to competing Japanese cars in nearly every mechanical and structural respect, as well as in price. Thus to compete effectively auto companies must now differentiate their products largelythrough image advertising, by conjuring up certain illusory benefits――such as machismo, status, sensibility, or fun. The increasing focus on image is also evident in the book-publishing business. Publishers are relying more and more on the power of their brands rather than the content of their books. Today mass-market books are supplanted within a year with products that are essential the same――except with fresh faces, rifles, and other promotional angles. I find quite telling the fact that today more and more book publishers are being acquired by large media companies. And the increasing importance of image is especially evident in the music industry, where originality, artistic interpretation, and technical proficiency have yielded almost entirely to sex appeal.

　　這一段主要是舉例說明image確實在當今競爭激烈的商界、演藝界重磅地位。關(guān)于image重要的例子其實是挺好聯(lián)系實際的。

　　The growing significance of image is also evident in the political realm, particularly when it comes to presidential politics. Admittedly, by its very nature politicking has always emphasized rhetoric and appearances above substance and fact. Yet since the invention of the camera presidential politicians have become increasingly concerned about their image. For example, Teddy Roosevelt was very careful never to be photographed wearing a tennis outfit, for fear that such photographs would serve to undermine his rough-rider image that won him his onlyterm in office. With the advent of television, image became even more central in presidential politics. After all, it was television that elected J.F.K. over Nixon. And our only two-term presidents in the television age were elected based largely on their image. Query whether Presidents Lincoln, Taft, or even F.D.R. would be elected today if pitted against the handsome leading man Reagan, or the suave and politically correct Clinton. After all, Lincoln was homely, Taft was obese, and F.D.R. was crippled.

　　其實在寫作之中加入一點幽默的成分，會有一些出人意料的效果。正如我們的toefl。

　　In the long term, however, the significance of image wanes considerably. The image of the Marlboro man ultimately gave way to the truth about the health hazards of cigarette smoking. Popular musical actors with nothing truly innovative to offer musically eventually disappear from the music scene. And anyone who frequents yard sales knows that todays best-selling books often become tomorrows pulp. Even in politics, I think history has a knack for peeling away image to focus on real accomplishments. I think history will remember Teddy Roosevelt, for example, primarily for building the Panama Canal and for establishing our National Park System――and not for his rough-and-ready wardrobe.

　　Creating an appealing image has become more important in contemporary society than is the reality or truth behind that image.

　　Has creating an image become more important in our society than the reality or truth behind the image? I agree that image has become a more central concern, at least where short-term business or political success is at stake . Nevertheless, I think that in the longer term mage ultimately yields to substance and fact.

　　個人認為以問句為開頭是一種百用不厭的好方式，一來吸引了閱卷者的注意，二來又容易抓住中心。

　　精華：a central concern

　　be at stake

　　yield to = give up the position to讓位于，被主宰

　　The important role of image is particularly evident in the business world. Consider, for example, todays automobile industry. American cars are becoming essentially identical to competing Japanese cars in nearly every mechanical and structural respect, as well as in price. Thus to compete effectively auto companies must now differentiate their products largelythrough image advertising, by conjuring up certain illusory benefits――such as machismo, status, sensibility, or fun. The increasing focus on image is also evident in the book-publishing business. Publishers are relying more and more on the power of their brands rather than the content of their books. Today mass-market books are supplanted within a year with products that are essential the same――except with fresh faces, rifles, and other promotional angles. I find quite telling the fact that today more and more book publishers are being acquired by large media companies. And the increasing importance of image is especially evident in the music industry, where originality, artistic interpretation, and technical proficiency have yielded almost entirely to sex appeal.

　　這一段主要是舉例說明image確實在當今競爭激烈的商界、演藝界重磅地位。關(guān)于image重要的例子其實是挺好聯(lián)系實際的。

　　The growing significance of image is also evident in the political realm, particularly when it comes to presidential politics. Admittedly, by its very nature politicking has always emphasized rhetoric and appearances above substance and fact. Yet since the invention of the camera presidential politicians have become increasingly concerned about their image. For example, Teddy Roosevelt was very careful never to be photographed wearing a tennis outfit, for fear that such photographs would serve to undermine his rough-rider image that won him his onlyterm in office. With the advent of television, image became even more central in presidential politics. After all, it was television that elected J.F.K. over Nixon. And our only two-term presidents in the television age were elected based largely on their image. Query whether Presidents Lincoln, Taft, or even F.D.R. would be elected today if pitted against the handsome leading man Reagan, or the suave and politically correct Clinton. After all, Lincoln was homely, Taft was obese, and F.D.R. was crippled.

　　其實在寫作之中加入一點幽默的成分，會有一些出人意料的效果。正如我們的toefl。

　　In the long term, however, the significance of image wanes considerably. The image of the Marlboro man ultimately gave way to the truth about the health hazards of cigarette smoking. Popular musical actors with nothing truly innovative to offer musically eventually disappear from the music scene. And anyone who frequents yard sales knows that todays best-selling books often become tomorrows pulp. Even in politics, I think history has a knack for peeling away image to focus on real accomplishments. I think history will remember Teddy Roosevelt, for example, primarily for building the Panama Canal and for establishing our National Park System――and not for his rough-and-ready wardrobe.