71The following appeared in a memorandum from the new president of the Patriot car manufacturing company.

　　In the past, the body styles of Patriot cars have been old-fashioned, and our cars have not sold as well as have our competitors cars. But now, since many regions in this country report rapid increases in the numbers of newly licensed drivers, we should be able to increase our share of the market by selling cars to this growing population. Thus, we should discontinue our oldest models and concentrate instead on manufacturing sporty cars. We can also improve the success of our marketing campaigns by switching our advertising to the Youth Advertising agency, which has successfully promoted the countrys leading soft drink.

　　72The following appeared in a memorandum from the owner of Armchair Video, a chain of video rental stores.

　　Because of declining profits, we must reduce operating expenses at Armchair Videos ten video rental stores. Raising prices is not a good option, since we are famous for our special bargains. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 P.M. rather than 9:00 P.M. and reduced its overall inventory by no longer stocking any film released more than two years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Armchair Video stores as our best strategies for improving profits.

　　73In each city in the region of Treehaven, the majority of the money spent on government-run public school education comes from taxes that each city government collects. The regions cities differ, however, in the value they place on public education. For example, Parson City typically budgets twice as much money per year as Blue City does for its public schools ― even though both cities have about the same number of residents. It seems clear, therefore, that Parson City residents care more about public school education than do Blue City residents.

　　74The following appeared in a letter to the Grandview City Council from a local business leader.

　　During last years severe drought, when the water supply in the Grandview city reservoir fell to an extremely low level, the city council imposed much more rigid water-rationing rules. But just after these rules were imposed, industrial growth in the area declined. This clearly shows that the new rationing rules have hurt industry in Grandview. Therefore, to promote the health of the local economy, the city council should now stop water rationing.

　　75The following appeared in a magazine article about planning for retirement.

　　Because of its spectacular natural beauty and consistent climate, Clearview should be a top choice for anyone seeking a place to retire. As a bonus, housing costs in Clearview have fallen significantly during the past year, and real estate taxes remain lower than those in neighboring towns. Nevertheless, Clearviews mayor promises many new programs to improve schools, streets, and public services. Retirees in Clearview can also expect excellent health care as they grow older, since the number of physicians in the area is far greater than the national average.

　　76The following appeared in a brochure promoting the purchase of local franchises for a national chain of gyms.

　　Now is the time to invest in a Power-Lift Gym franchise so that you can profit from opening one of our gyms in your town. Consider the current trends: Power-Lift Gyms are already popular among customers in 500 locations, and national surveys indicate increasing concern with weight loss and physical fitness. Furthermore, last years sales of books and magazines on personal health totaled more than $50 million, and purchases of home exercise equipment almost doubled. Investing now in a Power-Lift Gym franchise will guarantee a quick profit.

　　77The following appeared in a memorandum from the president of Hyper-Go Toy Company.

　　Last year, sales of our Fierce Fighter toy airplane declined sharply, even though the toy had been a top seller for three years. Our customer surveys show that parents are now more worried about youthful violence and are concerned about better education for their children. Therefore, to maintain profits we should discontinue all our action toys and focus exclusively on a new line of educational toys. Several other toy companies have already begun marketing educational toys and report sales increases last year of 200 percent. And since the average family income is growing, sales of new Hyper-Go toys should also increase.

　　78The following appeared in a memorandum from a vice president of the Megamart department store chain.

　　For the third year in a row, the average household income in our country has risen significantly. That prosperity means that families are likely to be spending more time and money on leisure activities. Megamart stores should therefore concentrate on enlarging and promoting its line of products typically used in leisure activities: athletic and outdoor equipment, televisions, gourmet cooking equipment, and luggage and travel accessories.

　　79The following appeared in an article in a magazine for writers.

　　A recent study showed that in describing a typical days conversation, people make an average of 23 references to watching television and only 1 reference to reading fiction. This result suggests that, compared with the television industry, the publishing and bookselling industries are likely to decline in profitability. Therefore, people who wish to have careers as writers should acquire training and experience in writing for television rather than for print media.

　　80The following appeared in the editorial section of a student newspaper.

　　In a recent survey, most students who were studying beginning Russian gave higher course-evaluation ratings to classes taught by non-native Russian speakers than to classes taught by native Russian speakers. The reason that the non-native speakers were better teachers of Russian is easy to see: the non-native speakers learned Russian later in life themselves, and so they have a better understanding of how the language can be taught effectively. Therefore, in order to improve instruction for all languages and also save money, our university should hire non-native speakers as language instructors instead of trying to find and recruit native speakers.

　　81在過去五年從Hooper大學畢業的所有學生中，自然科學專業的畢業生在畢業一年內找到固定工作的人數要多于社會科學的畢業生。在一次對于Hooper大學最近的畢業生的調查中，多數自然科學專業的學生說他們認為Hooper大學自然科學學科的聲望在他們找工作的過程中起到了極大的作用。相比之下，找到固定工作的社會科學畢業生則把他們的成功歸因于他們自己的能動性。因此，為保證社科畢業生找到固定工作，Hooper大學應該提供的社科課程并雇傭一些已經在社科領域獲得全國聲譽的新教員。

　　82盡管Coleville市有很大比例的商業去年失敗了，居住在Coleville市的人們應該記住這一事實：Coleville地區在過去三年中吸引了大量的新商業。眾所周知平均而言，新商業比有一定歷史的行業更容易失敗，因此去年的商業失敗不應該被看作是經濟狀況變壞的跡象。相反，很多分析家把一個地區商業中的大量新公司的存在看作是經濟健康的標志。因此Coleville市的經濟狀況是良好的。

　　83 Better Bran的銷量在最近幾年下降了，領導層現已查明了原因。首先，Better Bran是一種含糖量較高的麥片，最近的研究發現，多數消費者說他們關注早餐麥片中所添加的糖的量。其次，Better Bran的價格在過去三年上漲了5%。因此，為增加公司的利潤我們應該減少Better Bran中的含糖量并降低其價格。

　　84在州長Riedeburg在位的三年中，她證明了自己是一個合格的領導者。自從她就任以后，犯罪減少了，每年創造的就業機會數量翻了一番，選擇在本州居住的人數也增加了。如果她再次當選，這種趨勢很可能將會繼續下去。而且，Riedeburg承諾說要采取措施使大公司留在這里，從而為新居民提供就業機會。任何目睹了Riedeburg工作成就的人都會認為她是州長的最佳人選。

　　85由于對我們生產的汽車的需求預計將有飛速增長，我們需要盡快開設一處新的制造工廠以保持繁榮。我們的市場計劃指出有8千萬人將要買我們的車，而我們現有的工廠只能生產4千萬輛。新的工廠可以部分時間運轉，讓我們現有工廠的職工輪班工作，直到新的員工被培訓出來。一家大型飛機制造公司在五年前開設了新工廠的時候使用了這種非全日輪班策略，取得了極大的成功。

　　86為使鬧市區中央廣場吸引的觀光者并回復該廣場以前的繁榮，我們市應該禁止在那里玩滑板，讓滑板愛好者使用Monroe公園地區活動。在中央廣場，人們唯一可以看到的就是玩滑板的人，廢棄物和損毀的公物使廣場失去了往日的吸引力。在最近一次對鬧市區商戶的調查中，大多數人都支持禁止在廣場玩滑板。顯然，在中央廣場禁止滑板將會使該地區成為人們可以聚集起來娛樂和休閑的場所。

　　87為促進本市的經濟增長，市民應該對州政府關于建造直接連接郊區和市中心的新高速路的提案投贊成票。到市中心的直接連接將使中心商業區的貨運更加頻繁，從而中心區的零售商就不會再斷貨，市內的生產商也不會受到材料短缺的影響。繁榮的商業將會從整個州吸引合格的工人，工人可以利用新的高速路在本市上班。除了這些好處，上百的工人將被雇傭修筑這條道路，進一步促進地方經濟。

　　88我們的新計劃將幫助我們更好地保護員工避免有毒化學物質的影響：我們在每一件安全服上安裝了報警裝置，當安全服被刺穿時在總監控室將會發出警報。監控室將會通知值班經理，他將采取必要步驟來保證員工的安全。除了這些顯而易見的安全方面的好處，第一反應時間將會保證最小的工作停頓，從而帶來工人效率和公司利潤的提高。

　　89十年前，作為一項綜合城市改造項目的一部分，Transopolis市為了工業用途在快速路旁邊改造了一大片嚴重低于標準的住房。隨后，那里建立了若干工廠，犯罪率降低了，全市資產稅收入增加。為進一步使城市重新繁榮，我們應該在城市另一側的正在衰落的居住區采取類似的行動。由于現有鄰近社區的一些住宅和公寓無人居住，這一行動產生的搬遷戶的住所將有所保障。

　　90市學校委員會成員不應該再次當選，因為他們不關心在我們地區學校促進藝術教育的質量。舉例而言，參加高中戲劇俱樂部的學生數量逐漸下降，今年校委拒絕與戲劇指導續約，盡管他以其原創劇作獲得過很多獎項。同時，高中預算中超過三十萬元用于體育項目，橄欖球總教練現在是全部教員中薪水最高的人。

　　71The following appeared in a memorandum from the new president of the Patriot car manufacturing company.

　　In the past, the body styles of Patriot cars have been old-fashioned, and our cars have not sold as well as have our competitors cars. But now, since many regions in this country report rapid increases in the numbers of newly licensed drivers, we should be able to increase our share of the market by selling cars to this growing population. Thus, we should discontinue our oldest models and concentrate instead on manufacturing sporty cars. We can also improve the success of our marketing campaigns by switching our advertising to the Youth Advertising agency, which has successfully promoted the countrys leading soft drink.

　　72The following appeared in a memorandum from the owner of Armchair Video, a chain of video rental stores.

　　Because of declining profits, we must reduce operating expenses at Armchair Videos ten video rental stores. Raising prices is not a good option, since we are famous for our special bargains. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 P.M. rather than 9:00 P.M. and reduced its overall inventory by no longer stocking any film released more than two years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Armchair Video stores as our best strategies for improving profits.

　　73In each city in the region of Treehaven, the majority of the money spent on government-run public school education comes from taxes that each city government collects. The regions cities differ, however, in the value they place on public education. For example, Parson City typically budgets twice as much money per year as Blue City does for its public schools ― even though both cities have about the same number of residents. It seems clear, therefore, that Parson City residents care more about public school education than do Blue City residents.

　　74The following appeared in a letter to the Grandview City Council from a local business leader.

　　During last years severe drought, when the water supply in the Grandview city reservoir fell to an extremely low level, the city council imposed much more rigid water-rationing rules. But just after these rules were imposed, industrial growth in the area declined. This clearly shows that the new rationing rules have hurt industry in Grandview. Therefore, to promote the health of the local economy, the city council should now stop water rationing.

　　75The following appeared in a magazine article about planning for retirement.

　　Because of its spectacular natural beauty and consistent climate, Clearview should be a top choice for anyone seeking a place to retire. As a bonus, housing costs in Clearview have fallen significantly during the past year, and real estate taxes remain lower than those in neighboring towns. Nevertheless, Clearviews mayor promises many new programs to improve schools, streets, and public services. Retirees in Clearview can also expect excellent health care as they grow older, since the number of physicians in the area is far greater than the national average.

　　76The following appeared in a brochure promoting the purchase of local franchises for a national chain of gyms.

　　Now is the time to invest in a Power-Lift Gym franchise so that you can profit from opening one of our gyms in your town. Consider the current trends: Power-Lift Gyms are already popular among customers in 500 locations, and national surveys indicate increasing concern with weight loss and physical fitness. Furthermore, last years sales of books and magazines on personal health totaled more than $50 million, and purchases of home exercise equipment almost doubled. Investing now in a Power-Lift Gym franchise will guarantee a quick profit.

　　77The following appeared in a memorandum from the president of Hyper-Go Toy Company.

　　Last year, sales of our Fierce Fighter toy airplane declined sharply, even though the toy had been a top seller for three years. Our customer surveys show that parents are now more worried about youthful violence and are concerned about better education for their children. Therefore, to maintain profits we should discontinue all our action toys and focus exclusively on a new line of educational toys. Several other toy companies have already begun marketing educational toys and report sales increases last year of 200 percent. And since the average family income is growing, sales of new Hyper-Go toys should also increase.

　　78The following appeared in a memorandum from a vice president of the Megamart department store chain.

　　For the third year in a row, the average household income in our country has risen significantly. That prosperity means that families are likely to be spending more time and money on leisure activities. Megamart stores should therefore concentrate on enlarging and promoting its line of products typically used in leisure activities: athletic and outdoor equipment, televisions, gourmet cooking equipment, and luggage and travel accessories.

　　79The following appeared in an article in a magazine for writers.

　　A recent study showed that in describing a typical days conversation, people make an average of 23 references to watching television and only 1 reference to reading fiction. This result suggests that, compared with the television industry, the publishing and bookselling industries are likely to decline in profitability. Therefore, people who wish to have careers as writers should acquire training and experience in writing for television rather than for print media.

　　80The following appeared in the editorial section of a student newspaper.

　　In a recent survey, most students who were studying beginning Russian gave higher course-evaluation ratings to classes taught by non-native Russian speakers than to classes taught by native Russian speakers. The reason that the non-native speakers were better teachers of Russian is easy to see: the non-native speakers learned Russian later in life themselves, and so they have a better understanding of how the language can be taught effectively. Therefore, in order to improve instruction for all languages and also save money, our university should hire non-native speakers as language instructors instead of trying to find and recruit native speakers.

　　81在過去五年從Hooper大學畢業的所有學生中，自然科學專業的畢業生在畢業一年內找到固定工作的人數要多于社會科學的畢業生。在一次對于Hooper大學最近的畢業生的調查中，多數自然科學專業的學生說他們認為Hooper大學自然科學學科的聲望在他們找工作的過程中起到了極大的作用。相比之下，找到固定工作的社會科學畢業生則把他們的成功歸因于他們自己的能動性。因此，為保證社科畢業生找到固定工作，Hooper大學應該提供的社科課程并雇傭一些已經在社科領域獲得全國聲譽的新教員。

　　82盡管Coleville市有很大比例的商業去年失敗了，居住在Coleville市的人們應該記住這一事實：Coleville地區在過去三年中吸引了大量的新商業。眾所周知平均而言，新商業比有一定歷史的行業更容易失敗，因此去年的商業失敗不應該被看作是經濟狀況變壞的跡象。相反，很多分析家把一個地區商業中的大量新公司的存在看作是經濟健康的標志。因此Coleville市的經濟狀況是良好的。

　　83 Better Bran的銷量在最近幾年下降了，領導層現已查明了原因。首先，Better Bran是一種含糖量較高的麥片，最近的研究發現，多數消費者說他們關注早餐麥片中所添加的糖的量。其次，Better Bran的價格在過去三年上漲了5%。因此，為增加公司的利潤我們應該減少Better Bran中的含糖量并降低其價格。

　　84在州長Riedeburg在位的三年中，她證明了自己是一個合格的領導者。自從她就任以后，犯罪減少了，每年創造的就業機會數量翻了一番，選擇在本州居住的人數也增加了。如果她再次當選，這種趨勢很可能將會繼續下去。而且，Riedeburg承諾說要采取措施使大公司留在這里，從而為新居民提供就業機會。任何目睹了Riedeburg工作成就的人都會認為她是州長的最佳人選。

　　85由于對我們生產的汽車的需求預計將有飛速增長，我們需要盡快開設一處新的制造工廠以保持繁榮。我們的市場計劃指出有8千萬人將要買我們的車，而我們現有的工廠只能生產4千萬輛。新的工廠可以部分時間運轉，讓我們現有工廠的職工輪班工作，直到新的員工被培訓出來。一家大型飛機制造公司在五年前開設了新工廠的時候使用了這種非全日輪班策略，取得了極大的成功。

　　86為使鬧市區中央廣場吸引的觀光者并回復該廣場以前的繁榮，我們市應該禁止在那里玩滑板，讓滑板愛好者使用Monroe公園地區活動。在中央廣場，人們唯一可以看到的就是玩滑板的人，廢棄物和損毀的公物使廣場失去了往日的吸引力。在最近一次對鬧市區商戶的調查中，大多數人都支持禁止在廣場玩滑板。顯然，在中央廣場禁止滑板將會使該地區成為人們可以聚集起來娛樂和休閑的場所。

　　87為促進本市的經濟增長，市民應該對州政府關于建造直接連接郊區和市中心的新高速路的提案投贊成票。到市中心的直接連接將使中心商業區的貨運更加頻繁，從而中心區的零售商就不會再斷貨，市內的生產商也不會受到材料短缺的影響。繁榮的商業將會從整個州吸引合格的工人，工人可以利用新的高速路在本市上班。除了這些好處，上百的工人將被雇傭修筑這條道路，進一步促進地方經濟。

　　88我們的新計劃將幫助我們更好地保護員工避免有毒化學物質的影響：我們在每一件安全服上安裝了報警裝置，當安全服被刺穿時在總監控室將會發出警報。監控室將會通知值班經理，他將采取必要步驟來保證員工的安全。除了這些顯而易見的安全方面的好處，第一反應時間將會保證最小的工作停頓，從而帶來工人效率和公司利潤的提高。

　　89十年前，作為一項綜合城市改造項目的一部分，Transopolis市為了工業用途在快速路旁邊改造了一大片嚴重低于標準的住房。隨后，那里建立了若干工廠，犯罪率降低了，全市資產稅收入增加。為進一步使城市重新繁榮，我們應該在城市另一側的正在衰落的居住區采取類似的行動。由于現有鄰近社區的一些住宅和公寓無人居住，這一行動產生的搬遷戶的住所將有所保障。

　　90市學校委員會成員不應該再次當選，因為他們不關心在我們地區學校促進藝術教育的質量。舉例而言，參加高中戲劇俱樂部的學生數量逐漸下降，今年校委拒絕與戲劇指導續約，盡管他以其原創劇作獲得過很多獎項。同時，高中預算中超過三十萬元用于體育項目，橄欖球總教練現在是全部教員中薪水最高的人。